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Goal #7 - Nike omnichannel, Google back in China, Walmart in tech

Ze Skylight (en pleine lucarne) : curation of the best links from across ZTP offices, every two weeks
Ze Skylight
Goal #7 - Nike omnichannel, Google back in China, Walmart in tech
By Ze Skylight ZTP • Issue #7 • View online
Ze Skylight (en pleine lucarne) : curation of the best links from across ZTP offices, every two weeks in your inbox

Nike opens data-driven store in Los Angeles
Nike has introduced “Nike Live,” a retail concept that promises to “unite digital and physical shopping experiences for its consumers, and to further personalize the NikePlus Member in-store journey.”
The location and product assortment at the store in Melrose, California, was selected using insights from NikePlus member activity and buying patterns across the brand’s digital touch points. Yes you can: gather all the online initiatives from your e-commerce website, your mobile application to your community’s power and bring them to your store to get the best of the off and on-line world. Just do it.
New Nike Live Concept Store Unites Digital and Physical Retail | Business Wire
Google shut down its search engine services in 2010 for disagreeing with auto-censorship rules demanded by Chinese authorities. Instead Google directed all of its Chinese traffic to the uncensored Hong Kong version and saw in the coming months all its services such as Maps, Gmail, Youtube, Playstore, etc become inaccessible to Chinese users. Only VPN could allow users at a very low speed to bypass The Great Firewall, protecting China from foreign non-complying content. 
Hopefully, in 2018 after 7 years of absence from a huge market, Google decided to move back by opening a R&D center in Beijing, soon followed by a so-called purchasing office in the Chinese hardware Silicon Valley : Shenzhen city.
The most interesting about being in China again through Wechat mini programs (Tencent group) is that these mini programs were especially designed to prevent Wechat users to go through other parties’ store (Apple, Baidu, Alibaba & others) to download apps. Google’s Playstore having been blocked from China for ages, they couldn’t suffer from losing traffic to their store since they was none ! Other reasons could be that Google needed to train their AI first output with the massive data pool of China users by launching this charming sketching game. Together with the recent invest in (Tencent backed 2nd China e-commerce player) is also showing another clue that Google is not finished yet with experiments on China market.
Google launches its first WeChat mini program as its China experiments continue – TechCrunch
Do we qualify a company by its number of announcements and press releases about its last innovations or acquisitions ?
Of course not, even if showing off is good for advertising and mainly for employees who feel they belong to a company trying to transform itself and battle against its competitors.
As this French saying tells us « C’est à la fin de la foire qu’on compte les bouses » : it’s hard to tell which innovation will bring success and it has to be taken as a whole process.
And maybe stop to run after others innovations, follow your own path, given you have a strong vision of your destination. 
Walmart wants us to believe it’s turning into a tech company - MIT Technology Review
Ze Tweet
anthony puech ⭐️⭐️
Yeah ! @Ze12thPlayer ready for partnership activation worldwide ! #ztp #ipa #retail #innovation
9:39 AM - 19 Jul 2018
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ZTP stands for “Ze 12th Player”, referring to soccer supporters.
We are an innovation and investment company dedicated to companies’ performance.

We are a small team of people excited to see the retail and the world change and want to share it with you !

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