Impossible Burgers spread the world !
There’s a big trend in Silicon Valley of companies trying to grow meat without animals and solve a major problem forecasted to happen : population is growing and getting wealthy, which increases meat consomption.
Well, all the people who already tried plant based burgers will be OK to say that it has nothing to compare with real meat. This was before Impossible Food burgers !
CEO Pat Brown started Impossible Foods in 2011 with the goal to bring omnivores to eat vegan, not vegan to eat better vegan food. And indeed, nowadays, the vegetarian/vegan community is rising but still is a small market and more important, they already stopped eating meat, they are not the ones to convince !
Pat and his team started to build a burger made of plants but that looks and tastes like a real meat burger. You can even see the blood coming out of the steak ! Well, when it’s not too cooked…
And all of this is not science fiction from labs with a gram of a steak costing hundreds or thousands of dollars (like Memphis Meat
), it’s just the right mix of various plant based ingredients (like wheat and potato protein, coconut oil, and a special ingredient to make the burger “bleed” like a standard one), it’s live in more than 1,400 restaurants all over the US and attacking the asian market
this week with a first attempt in Hong Kong
, where the population eats more meat than anywhere in Asia.
Hopefully before spreading the whole world !