US biggest crowdfunding platform looking to tap into Chinese hardware innovation
Indiegogo, the San Francisco-based crowdfunding startup, debuted a pilot program in China in 2015. In June, the company decided to expand its efforts in Asia and launched a Global Fast-Track Program aiming to support Chinese entrepreneurs to expand to international markets.
Despite China has been the mega factory of the world, Chinese innovative hardware companies are having trouble into positioning their products in Europe & USA. Why? The Chinese market is drastically different. They often need to adjust design, functions and retail strategy, lack of knowledge about Europe consumers uses local ways and worse don’t know how to interact with local retailers.
Indiegogo essentially wants to build a one-stop shop—from the crowdfunding stage to pre-order for innovators in China.
ZTP thanks to its close partnerships with HAX, the most dynamic hardware cross border accelerator based in Shenzhen, will for sure take advantage of that trend to position our retail ecosystem.