Apple, Spotify, Facebook, Netflix, Google on cruisade to crack the Indian Market
China is getting more and more locked, and the impact of the commercial war with the US is an accelerator for major leading tech companies to bet more and more on India.
Many analysts say that India is today what was China 10 years ago, hence a huge potential. But major difference is that it is an open market (also the biggest democracy of the world) and it will never change. Also the growth of GDP has always been reached VS the forecast.
Nowadays, it is clearly the most promising market of the world, but they are many traps to avoid. Not easy for any MNC to tackle.
India is the number one for WhatsApp with more than 200 millions users and Indian people are quite addicted to this service.
India is also the second market worldwide for smartphone while the growth is still spectacular compared to China where it is decreasing.
More and more smartphones are also manufactured there because of the quality and cheap pricing of the labour and also to match with the regulation in favor of product locally manufactured (less taxes).
Spotify has bet recently on India with a partnership with T-Series the Indian label.
Let’s see how it will evolves in the next couples of months.