On our last trip to Bangalore (last week), among all the meeting we had, we met the founder of Fresh to Home: Shan Kadavil.
Shan told us that the non veg market in India was growing at 25 % per year. But even more suprising was that around 80 % of Indian people were non veg! From my experience this stat is a little easy to twist, anyway it is still an interesting indicator.
Also, it was hard few years ago to find in India some fresh fish or meat, with no conservative (including ammonia, very bad for health) next door at a decent price. That is where Fresh to Home found his space.
Fresh to Home is a managed marketplace that is disrupting the supply chain of non-vegetarian perishables in India. It is India’s largest branded fresh fish company. A very impressive business already.
Among the interesting tricks they have achieved, is to propose an app to fishermen with no text but only pictures to send to their data base. They can also thanks to AI, buy at a better rate across the different harbours in India…
They have already raised a couples of millions USD and are about to raise much more soon (we can not display the precise figures)