Interesting to have a look to what’s happening in the meal kit area these days. With Blue Apron’s stock price that fell under $1 and Munchery’s bankrupty, things are shaking in the industry.
Plated, acquired in 2017 by Albertsons, who owns multiple grocery retails across the USA, started to test a global footprint in all Albertsons stores around Boise, Idaho earlier this year.
The trial is now over and Plated is sclaing sown its operations in retail stores. It still delivers its meal kits online in 48 states and in some stores but went out of most of the shelves.
Seems to be really hard to find the magic sauce in the meal kit industry : Albertsons says that 80% of its customers want meal kits in stores (rather than online) but this trail hasn’t been succesful for Plated.
It’s all about operations, isn’t it ?