Startup launcher by day / Mob lynchings by night
The many faces of WhatsApp in India.
In start-up India, WhatsApp is being increasingly used to connect with investors, customers and advisors. Through small but numerous and powerful groups, the platform is now home to self-help communities that are a hotbed of ideas. Even investors have their own groups to filter start-ups and decide which ones to fund. Many parts of rural India are also benefiting from the app’s local language support which empowers even fisherfolks, farmers and vendors to create their own business communities, creating a direct connect with their customers.
While the sun shines over WhatsApp’s successes in India, the same nation has been undergoing a drastic change in terms of religious, political and communal ideologies, a lot of this also has to do with WhatsApp. Political groups and religiously motivated people are creating multiple groups to spread their message often times, even fake news to motivate people to think according to them and act like them.
False news through WhatsApp has resulted in mob lynchings in certains part of North India and while this is certainly unfortunate, what’s clear is that communities are now as active as ever before, their new neighborhood, WhatsApp.