Reliance Retail set to disrupt Amazon, Walmart-Flipkart
The online retail sales in India will grow around 26 % (at a five year CAGR) to reach $85 billion by 2023. This is creating hunger from many players including Reliance that is a leader in brick and mortar retail in India already.
Reliance Retail’s upcoming entry into the Indian online retail sector is the biggest challenge for Amazon and Walmart-Flipkart.
Indeed, Reliance has some major asset on his hand.
First of all, they are the biggest retail offline player in India with 10,415 stores in more than 6,600 cities, with 500 million annual footfalls - $81 billion in revenue and $9.4 billion in profit during 2019.
Second, they have already entered the digital space thanks to Jio, the me too of Free Telecom in France. Jio will become India’s No. 1 telco by revenue share and customers by 2022. They have already 300 million mobile subscribers now.
Third, they are very aggressive with discounts offers which resonates well in front of the Indian consumers…
However, the War that starts will be very interesting to watch because Reliance is still not so good regarding consumer’s experience which becomes more and more important in India nowadays.