Go Sport to set up their operations in India
The growing appetite for Indian regarding Sport is not a debate anymore.
For years Indian was not a market mature enough for this category… but it has drastically changed in the last couple of years.
To illustrate this, I will never forget the Juhu beach (Mumbai) morning walk I used to have around 20 years ago vs the one of this year. Thousand of people with their sport gears on that morning to run, walk, practice yoga etc…
Indian people are not only conscious sport is good for their health, but they like it more and more.
Hence one of the key reason of the success of Decathlon in India.
With 70 stores across India, Decathlon is leading the game ahead of powerful brand like Nike, Puma, Adidas to name some of them.
Decathlon success is also regarding their ability to make sport accessible for all, and the make in India strategy. It allows them to be right in their price positioning. I mean to seduce Indian consumers that are really keen on having access to competitive price.
Go Sport wants to bite his piece of this market and has recently open its first store in India (Mumbai).
The question is the following: will Indian consumers wants to pay premium for international Brands on a very regular basis?