TikTok owner ByteDance has introduced an in-app search engine for on Jinri Toutiao that challenges Baidu’s monopoly in China’s search market.
The two companies are fast forming a rivalry in online services. Baidu moved into Toutiao’s market when it changed its newsfeed offering and Bytedance has hit back by adding a search engine.Baidu was accused earlier this year of not displaying search results with pages hosted on Jinri Toutiao newsfeed platform, leading to poor quality content rising to the top of searches.
For Bytedance, in-app search can serve as a shortcut for it to build a Baidu rival as its apps have already amassed 1.5 billion monthly active users as of July 2019
Bytedance’s current search functionality is not a direct rival to Baidu’s offering as it is more like a tool that enhances Toutiao’s in-app navigation, rather than a dedicated search engine.China’s online users are becoming increasingly familiar with in-app search engines as Tencent launched such a service for instant messaging app WeChat, allowing them to search for subscription articles and content from around the web.
We should soon call China’s GAFA, BBATX and not only BATX ! Local tech Giants sell their ecosystem not products.