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Ze Skylight - Goal #5

Ze Skylight (en pleine lucarne) : curation of the best links from across ZTP offices, every two weeks
Ze Skylight
Ze Skylight - Goal #5
By Ze Skylight ZTP • Issue #5 • View online
Ze Skylight (en pleine lucarne) : curation of the best links from across ZTP offices, every two weeks in your inbox

#US
Amazon might urge you to adjust your business, what if sometimes it’s just to serve your customers better?!
It’s obvious that Amazon roadmap is helping serving online shoppers (and off-line: it started already at Whole Foods, tomorrow at Carrefour?!) in a constant improving manner. But customers also get use to have a better service from Retailers, because they are getting more and more familiar with technology that is helping them with a better service: it’s probably a bigger focus, and things should definitely be simplified for them - it’s urgent!. CVS,  the American retail pharmacy and health care company, announced that they are launching a service to bring prescriptions to customers’ doors nationwide (it was in New York City only since last December). Through the service, customers can get their medications as soon as the following day instead of going to the store to pick them up. Is that a revolution in 2018?! No: just an adjustment to a minimum of requirement for this company with the service they should provide obviously. 
CVS launches prescription delivery nationwide; most arrive next day
#China
Douyin : The social app moving faster than WeChat !
Douyin in Chinese, Tik Tok in English (The copywriter must have been inspired on that one!) was originally a copycat of Musical.ly (also Chinese founded), and has seen its popularity blown up over the past few months. Launched in 2016, but only gaining popularity in 2017 following a Chinese reality rap competition, the app used to have 2 million users as of Aug 2017. Dedicated to edit short buzz videos, it has become the most dowloaded app WORLDWIDE on App Store (2018Q1) and has reach 150 million users this month. Most are under 25 and female. Users often browse Douyin by keywords and get topics really well targeted to their interest, so it’s naturally driving massive social sharing.
Why has it become so popular ? Because it turns anyone using it into a content creator with easy tools to promote their passions. Once your video starts to be noticed, you will quickly appear in user’s highly personalized video recommendations. Your fanbase will grow quickly and once a KOL (Key Opinion Leader, asian influencer) noticed your video and comment on it, you’ve hit the top of social admiration in your community ! Last but not least, many established KOLs are using it to promote exclusive content and offer live streaming sales to their fans, because the model is much open than WeChat to « value » your account’s worth and sell it to advertisers.
More brands are using it as alternative to WeChat & Weibo using #, buzz words, challenges and influencers as relays to promote their last products. Leads generation is much cheaper and easy to quantify if you work with the right KOL to target your high engagement clients. 
8 Lessons from the rise of Douyin (Tik Tok) · TechNode
#Sustainability
When it comes to sustainability and environmental matters, it’s always tough to tell if a company is really convinced of the choices it communicates : “Save the planet, please reuse your bags”, well, we all know that’s it is more an economic matter…
Maybe things are slightly changing as consumers push for more engaged brands regarding environmental and social topics.
An iconic and global brand just made a few announcements regarding these topics :  IKEA just stated that it will totally ban single-use plastic by 2030. Not only plastic bags, also plastic in their products, which is quite a challenge !
IKEA commitments for 2030 include :
  • Designing all IKEA products with new circular principles, with the goal to only use renewable and recycled materials
  • Removing all single-use plastic products from the IKEA range globally and from customer and co-worker restaurants in stores by 2020
  • Increasing the proportion of plant-based choices in the IKEA food offer, like the veggie hot dog launching globally in August 2018
  • Becoming climate positive and reducing the total IKEA climate footprint by an average of 70% per product
  • Achieving zero emissions home deliveries by 2025
Time to embrace such changes for all retail brands ? We live in a world full of opportunities !
More to read about it on IKEA Sustainability Strategy Statement
IKEA Bans Plastic
Ze Tweet
Talking about plastic…
Luiz Rocha
Humanity in a nutshell, the @NatGeo magazine about ocean plastic pollution comes wrapped in a plastic bag inside another plastic bag. Photo Roger Bassetto. https://t.co/m0HUzkDuqW
10:12 PM - 10 Jun 2018
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Ze Skylight ZTP

ZTP stands for “Ze 12th Player”, referring to soccer supporters.
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We are a small team of people excited to see the retail and the world change and want to share it with you !

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